PRESENTING A LANDMARK MASTERPLAN FOR SAUDI ARABIA.
This substantial masterplan submission presents a vast mixed use masterplan close to Jeddah airport in Saudi Arabia. The design of the submission feature a rich black and gold colour palette and a logo inspired by the design of one of the stadiums in the scheme. This, combined with a refined serif typefaces created a strong visual identity for the project, and features across the various elements of the submission. The submission comprises of a perfect bound brochure with metallic gold foil on a gloss black cover, a fold out copy of the masterplan, printed with spot varnish and metallic gold ink on a matt black cover and a bespoke printed envelope housing a series of screw-bound booklets, detailing additional information about the different areas of the masterplan. All of this was housed in a bespoke, hand finished box with gold foiling on the front and printed inner wrap.