A SIGNAGE SYSTEM FOR A  new multi-level retail street (part of a new, city-scale urban masterplan in Dubai).
Concept design for a new multi-level retail street as part of a new, city-scale urban masterplan in Dubai.

These are indicative signage options using stone and bronze materials palette from the scheme. These consist of sign boards for the shops to be located at each level, as well as directional signage at each end of the street.

The street name has been carved into the stone shopfront creating a sense of solidity and permanence as if the name had been carved into the hill itself. Totem signs made from a combination of stone and bronze can be used to display wayfinding and information content. 

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